Communicate for Project Success!

In the Online Course “Communicate for successful Change“ you will transition into a more visible and more proactive Project Sponsor – you will be a Cheerleader for Change!


Become a Cheerleader for Change!

Communicate for successful Change

One key aspect of the role of a Project Sponsor is to be the “Cheerleader for Change” – communication is probably the most important task in any change programme or project.

The role of the Project Sponsor is to be the “face of the project”. This means communicating about the project, its vision and expected benefits and leading by being a role model for the change.

The Course will help you better understand the elements of the role of a Project Sponsor in communication and the importance of communication in a Project or in a Change context.

After completing the Course, you will find it easier to use practical and applicable tools and formal communication throughout the life cycle of the project to engage and motivate stakeholders and more naturally communicate ad hoc in numerous relevant situations, all for the success of the project.

“My biggest bugbear in any change programme is that Project Sponsors know in theory that they should be communicating more. I get frustrated when they don’t do it. Developing a Communication Blueprint is a great idea – this will create some commitment.”

Consultant – Sales and Marketing Transformation

“I have worked on many Change Programmes and I can’t think of many examples where Project Sponsorship was carried out in line with Best Practices. Most Project Sponsors would benefit from this guidance!”

Transformation Director

Accelerate change programmes by adapting the communication to your audience and the project situation.

The role of the Project Sponsor in Change Communication is to be the “face of the project”. And although you know that communicating is the most important factor in every change programme – hand on heart – do you communicate as often as you should? Along with your other obligations you just don’t know where to start – right?

So far – unfortunately – very little support is available for Project Sponsors wanting to brush up on their change communication skills! This is my observation over the years of my project experience. I have often offered training and coaching to my key stakeholders on an ad-hoc basis.

Therefore, I developed this Online Course from existing workshop and coaching material to help Project Sponsors become more visible and proactive in their role, using tools to draft strong formal communication and integrate Change Theory into developing phase-appropriate change communication. I am excited to provide you with tried and tested tools for your own personal development. Some examples:


Why should you want to become a more visible and more proactive Project Sponsor?

Become a more visible and proactive Project Sponsor
Because 70-80% of all projects fail to deliver the benefits identified. AND the number one reason quoted is the lack of visible and proactive Project Sponsorship! AND communication is probably the most important task for a Project Sponsor to carry out in order to be visible and proactive in the change context. Are there any areas for fine-tuning your communication skills?

Just imagine:

  • You have a roadmap for communicating in the project and you have a monthly plan of a few formal communications mapped out for yourself …
  • Everyone in the project team sends out the same message about the change …
  • Your peers are supportive and the change because they understand the milestones involved and the benefits …
  • The team feels supported and backed up by you, as you emphasise the message and have the odd difficult conversation with resistant staff …

… wouldn’t that be a great place to be?

Benefit from practical learning materials!

The Course has been structured to be in bite-sized, practical chunks which you can apply immediatly. You can move at your own pace. The Course is made up of 3 Lessons, which should be consumed over a 2 – 3 week period. The content will take you circa 5 hours in total to work through. Of course there may be some elements that you are already familiar with, and others that you might spend more time on. Your time investment will be circa 1.5 – 2 hours per week over a period of 2 – 3 weeks.

What can you expect in the Course?

  • Lessons with plenty of learning
  • Manageable steps and practical bite-sized chunks of information
  • Immediately applied to your own circumstances
  • Downloadable pdf-worksheets, checklists, a selection matrix and a communication plan
  • Reflective Journal and frequent learning checks
  • Flexibility of self-serve course, you can do the course in your own time and at your own speed
  • Easy access to worksheets and checklists in the Material Repository
  • Medium of your choice (learn on your laptop, tablet, phone)
  • Alternative materials for different learning styles
Communicate for successful Change

What tangible outcomes will you achieve?

You can expect to achieve the following during the Course:

  • Develop your re-usable Communication Blueprint
  • Refresh your understanding of the Project Sponsor role in Change Communication
  • Review change communication in your project so far and identify areas for improvement
  • Download practical tools and templates
  • Start using various formal and informal communication tools
  • Draft powerful Change Communications
  • Apply change theory to develop and communicate relevant messages in different stages of the change programme
  • Avoid and overcome resistance to change

Let me help you with this practical Course which breaks down the daunting task of communicating in a change context into bite-size chunks of knowledge, supported by tips, tricks, checklists and exercises.

Communication Blueprint

Communicate for successful Change

The following lessons will take you through some learnings which will enable you to build your own Communication Blueprint:

Lesson 1: The Cheerleader of Change – Project Sponsor role in Communication

Lesson 2: Practical tools to master the formal Project Communication

Lesson 3: Make a real impact with informal Project Communication

After completing this Course, you will have continued on your journey to become a more visible and proactive Project Sponsor. Your communication activities (formal or informal) will set you up as “the Cheerleader of Change” and make a significant difference to the success of the project.

In order to get the most benefit out of the Course, adopt the attitude of an active learner, don’t just passively consume the content – apply it to your own circumstances!

Here’s why you need to hit “JOIN” right now …

  • What would it cost you not to act? You know you HAVE TO communicate, but are not sure where to start; mixed messages coming from the project team; senior stakeholders are not on board; staff is resistant; another project that does not achieve to deliver; …
  • Reasons why you should join this Online Course now: Flexibility of self-serve Course in your own time, at your own speed, better business results, …
  • Cost efficient Course: Depending on the consultancy or training company you employ, a similar on-site Course would cost the equivalent of one or two day-rates for a Senior Managing Consultant or experienced Project Manager. Why not benefit from my knowledge and experience to skill yourself up and save the organisation sunk cost and wasted time and effort?

Is this Course for you?

This Course is for you, when you:

This Course is not for you, when you:

Register for the Online Course for Project Sponsors now!

No risk for you purchasing the Course now! I offer a 14 day no quibble 100% money-back guarantee if the Course does not meet your expectations.

But just so that we are clear – there are no refunds for changing your mind. If you complete the first lesson and the assigned work and feel that this Course is not for you, just write me an E-mail to and you will get your money back, no quibbles, no hard feelings.

The Course is for action takers who are ready to be accountable for their own development and want to become the best Project Sponsors they can be, so that they can make a difference to the projects they are sponsoring and their staff.

14 day money back guarantee

Laying the foundation for your Project Sponsor Success:

One-time payment of: GBP 197*

* inclusive of any applicable VAT and other taxes or levies which are imposed or charged by any competent authority.

3 Lessons
Laid out over 3 weeks, 1.5-2 hours time investment per week
Material Repository for easy to retrieve checklists and templates
12 months access to material

Click above to book your spot in the Online Course now!

So what are you waiting for? Don’t miss the opportunity to become the best Project Sponsor you can be!

Frequently Asked Questions

Do you need any questions answered before buying the Course?

These are the most common questions people have asked me before buying the Course:

Q: I am running around like a headless chicken already, I have no time for an Online Course.
A: The Course is divided into 3 lessons and planned over 2-3 weeks. Your time investment is a total of 5 hours, approximately 1.5 hours per lesson / week. I am sure you can invest this time to brush up on your change communication skills and become better in your role – this will pay back in the long run, as you will be more effective in your role and enable more projects to be completed successfully.

Q: I don’t want to follow a timed Course, I want to learn according to my own speed and time availability.
A: The Course has been structured to be in bite-sized, practical chunks and you can apply the materials immediately to your circumstances and do so at your own pace. The Course will take you approximately 5 hours to complete and is laid out for you to complete it over a 2-3 week period. There may be some elements that you are already familiar with, others where you might want to spend some more time on. You can learn in your own time and progress at your own speed.

Q: I am sure I do a decent role as a Project Sponsor, I don’t need a Course.
A: I am sure that 100% of Project Sponsors think that they are doing a fantastic job, yet 70-80% of projects fail, and the number one reason for this has been identified as the lack of visible and proactive Project Sponsorship. As you have read this far, you might have a little niggling doubt. Look at the Online Course as a kind of “Project Sponsors Anonymous” – and see whether you can improve your Project Sponsor skills! Anyway, there is no risk for you. There is a 14 day money back guarantee. If you – before you start the Course – already have a communication strategy in place, the project team work with a communication plan and you draft great change communications to different stakeholders of the change, you are probably doing a decent job – and then you just ask for your money back!

Q: Will the time investment in the Course pay back over time?
A: Yes, absolutely! You will invest about 5 hours to work through the Online Course and you will receive tools and tips for better change communication and you will also develop your own Communication Blueprint. Just doing this will pay back your time-investment manifold.

Q: What do I do if I need help / I get stuck?
A: Reach out to me ( and I make sure I get back to you within 48 hours during office hours (UK-based).

Q: Will I be a certified Project Sponsor when I complete the course?
A: I do not offer certification training. At the end of the Course “Communicate for successful Change” you will not be a certified Project Sponsor. My approach: I give you practical tips that you can implement immediately in your current project and you can see the impact and the changes in your practice immediately. To my knowledge there is no certification for Project Sponsors, however other providers do offer fantastic certification Courses in the broader Project Management field.

Q: Who are you, what are your qualifications?
A: I have more than 15 years’ experience as a Change Manager and Project Manager in various sectors and countries. I personally have been trained & certified in Project Management and Change Management Theory (PMI (Project Management), PROSCI (Change Management Facilitator), Lean Six Sigma trained up to Master Blackbelt Level) and have been a volunteer Mentor with the award winning Warwick Business School Mentoring Programme since it’s inception in 2009.

Q: I need a VAT invoice or want to pay via a different payment mechanism, what do I do?
A: Reach out to me ( and I make sure I get back to you within 48 hours during office hours (UK-based). I will issue manual VAT invoices if you indicate your Company Name, Address, Country and VAT registration number. We can also discuss payment via bank transfer, purchase order, etc.

Q: I am in charge of leadership learning and the Online Course is interesting for one / some of our senior managers, who have Project Sponsor responsibilities. Can I book the Course for them and issue logins?
A: Yes, there are a few different ways to realise this. Best thing is to contact me on and we can discuss the different options and find out what works best for you and your leaders.

Q: Will the material be dripped or will I have access to all the material upon purchase?
A: Although I am offering a money back guarantee and I know that a lot of fellow Course developers drip the material to protect against theft, I believe that you should have access to all materials from the start, so that the number one advantage of learning Online – being able to learn in your own time and at your own speed – is guaranteed. That’s why I make all the material available upon payment of the Course fee. I treat you like a professional in control of time management, so I trust that you use the money back guarantee if you have tried the material and you don’t find it useful. And that you don’t steal my material.

Q: How long will I have access to the material?
A: In the Terms and Conditions and marketing material I state that you have access to the Online Platform upon purchase of the Course for 12 months. The learning material and resources are downloadable (e.g. checklists, manuals, worksheets) so make sure you store them in line with the Intellectual Property clause. I have seen other people in the industry give lifetime access to Courses – and this is a great guarantee to give, however I am currently starting out with my Online Course venture, so a lifetime seems like a long time! Let’s see whether I hit a sweet spot with my offering!